Batman v Superman: Dawn of Justice had a great opening weekend, pulling in $166 Million domestically, with strong international numbers as well. Overall, it was the 4th biggest opening weekend of all time, and they did it in March with negative reviews hanging over their head! (I, for one, love the movie and think it was very well made. And over the past week the social media buzz has been very positive, disagreeing with the critics. Only 10% of the tweets were negative.)
But one cannot deny that the film is divisive. Many fans love it, some feel disappointed by it, and some seem to have things that went right over their heads. So that is leading to a lot of attention on its second weekend. How big will the drop be?
It is now looking like the second weekend drop will be around 71% domestically. Part of this is a testament to the massive opening weekend, because the percentage is calculated based on that opening total. But Warner Brothers would have certainly liked to have seen something closer to the typical big blockbuster drop-off of around 65%. I would still say, however, that BvS is on track for a very successful run. Another WB picture, Harry Potter and the Deathly Hallows (Part 2) opened very similarly to BvS ($169 Million domestic) and had an even bigger drop-off in the second weekend (72%). That movie still managed to pull in $1.3 Billion worldwide.
I do not think BvS will make it to $1.3 Billion, but the precedent set by HP8 should give some comfort to those who want to see it do well, and I think BvS clearing $1 Billion is still very possible. In other good news, it has a few more weeks without direct competition, until The Jungle Book comes out on April 15th. I wish it would beat Iron Man 3 at the box office because I think BvS is far superior, but it's currently tracking a little bit behind. So my original box office prediction at the beginning of the year probably won't work out.