The biggest question, however, is how Rebirth with pan out on the business side of things, because DC Comics is a business, after all. Using the rough sales estimates from my post comparing Rebirth and the DC You, I ran the numbers to see if DC's move toward $2.99 cover prices and biweekly issues from the top tier of books was likely to make good business sense. The short answer is yes.
Here's how it breaks down:
- DC You
- 45 titles, 45 issues per month
- 1,246,000 copies sold per month
- $3.19 average price
- $4.271 Million ($94,900 per issue)
- DC Rebirth (projected using a conservative 10,000 issues sold for titles with no comparators)
- 32 titles, 49 issues per month
- 1,700,000 copies sold per month
- $2.99 average price
- $5.083 Million ($103,700 per issue)
Fans will certainly be happy to get books like Batman, Superman, and Justice League for $2.99, and if the biweekly books have strong stories, then that will be yet another reason for the fans to rejoice. Overall, the Rebirth initiative seems to have the potential to be win-win in terms of business and fan satisfaction.
The downside is that personally I will miss Martian Manhunter, Midnighter, and The Omega Men, and I am already missing Prez. But apparently there are only 10-15 thousand of us reading those books, so there shouldn't be too much complaining.
EDIT: See my market share analysis leading up to and through the DC You initiative.