After years of domination by Marvel, DC Comics was able to
outsell its competitors in July 2016. In about a week, we will be able to see if DC's Rebirth efforts were able to maintain the lead for August against Marvel's Civil War 2, which is a summer event designed to take advantage of the momentum created by the
Captain America: Civil War movie. While we wait for those August numbers, I thought it would be fun to compare DC's Rebirth sales numbers to its previous line-wide relaunch -- 2011's New 52.
First of all, it's important to note that the New 52 was a complete reboot (starting everything over from scratch, thanks to the events of Flashpoint) whereas Rebirth was just a relaunch, with new creative teams coming on with a general back-to-the-heart approach but a lot of the continuity is maintained even though the books are renumbered. Moreover, the New 52 involved 52 monthly series all starting in a single month, September 2011. Rebirth, on the other hand, is centering on about 20 ongoing series, many of them are coming out twice a month, and the new #1's are being spread throughout June, July, and into the Fall.
To compare the sales thus far, I'm going to focus on eight of the most prominent series that were involved in both the New 52 and Rebirth --
Justice League, Batman, Superman, Wonder Woman, The Flash, Detective Comics, Action Comics, and
Nightwing. The table below shows the comparative sales for the first few issues of these series.
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Source: www.Comichron.com |
Some things to notice about the sales numbers: